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Insights from Elewa

A card reading "Salon, spa & barbershop, 14 hrs/day, 6 days a week" links by a dotted arrow to a highlighted card reading "Elewa · Operations, 8 hrs/day, 5 days a week", above five checklist pills: Cooperative, Ownership, Detail, Empathy, Transparency.

From a luxury salon to Elewa's operations team

A year ago I was managing a luxury salon, spa and barbershop on 14-hour days, six days a week. Here's how a "culture fit" line in a job ad, a chaotic three-round interview and a nine-month wait led me to Elewa's operations team instead.

Careers Culture Operations

Amos Mbugua · 3 August 2026 · 4 min read

A four-rung ladder on the left, Prompt, Application, Agent, Agentic engine, with the top rung highlighted in yellow, next to a four-step agentic loop on the right, Goal, Context, Reasoning, Evaluation, with Goal highlighted in yellow.

Owning the agent loop

A framework can take an agent a long way. But when it works across an organisation, someone must be accountable for its approvals, tools and context. Building OpenCrane showed us why that someone needs to own the loop.

Technical Deep Dives AI Software Engineering

Jente Rosseel · 21 July 2026 · 8 min read

A founder working at a laptop with camera equipment, printed photo layouts and a yellow notebook on the desk, drafting content by hand.

We built an agent to do our marketing

I thought we needed more ideas to talk about our work. We needed time to turn the work into writing. So I spent a week building a marketing agent, and it wrote this post.

Productivity AI

Jente Rosseel · 16 July 2026 · 4 min read

Elewa team member sketching website ideas at a workshop table.

A new site, and what we'll write here

We rebuilt elewa.ke as a static site with Lighthouse scores up to 100% on most pages. More importantly, it gives us a place to write again about the projects, decisions and trade-offs behind our work.

Software Engineering Odoo AI

Elewa · 6 July 2026 · 2 min read